Entrepreneurship and Innovation in China
Entrepreneurship is on the rise in China and around the world. This class covers the fundamentals of entrepreneurship and analyzes the unique challenges and opportunities for startups in a rapidly changing China. The two company visits for this course will give you an inside view in the business environment in Shanghai. The cases cover a wide range of business issues, mostly focused on businesses in China. The course will help you think like an entrepreneur, an approach to business that will be as useful for a leadership role in a large MNC as it is for starting your own business anywhere in the world.
Student profile/target group:
Students of social sciences (incl. law, business, commerce), sciences and engineering at senior undergraduate or graduate level with an interest in entrepreneurship. A general background in economics and business may help, but no specific expertise is required.
Attendance and active participation.
- 10% - Class Attendance and Participation
- 30% - In-Class Writing Work – one question during the final twenty minutes of each class about the readings or case analysis.
- 30% First Group Presentation – Friday morning, July 7
- 30% Second Group Presentation – Friday morning, July 14
- Lecture Notes.
- Lecture Slides.
- Case Studies.
Daily class times: 0900-1200 and three times weekly 1300-1500
This course can be combined with
For more information
Required application documents
- Fudan University Application Form
- Passport copy
- Home University Transcripts
Course director / Lecturers
Dr. Brian Schwarz
Brian Schwarz has lived in Asia for most of the past 20 years and has more than 16 years of business teaching and consultancy experience in Beijing, Nanjing, and Shanghai. He has taught business courses at top universities in Shanghai, such as Fudan University, Shanghai Jiao Tong University, Hult International Business School and ESSCA School of Management.
Dr. Schwarz is also an asssociate consultant at Zukunft Group Worldwide, LLC, working with gobal companies creating digitial marketing campaigns for the China market. He has published numerous articles in China-related business magazines such as the China Economic Review, Shanghai Business Review, China International Business, American Chamber of Commerce Insight and European Chamber of Commerce Eurobiz.
09.00-12.00 Welcome and Orientation Meeting
15.00-17.00 Campus Tour with Fudan University student buddies
18.00-20.00 Welcome dinner
Shanghai City Tour
09.00-12.00 Session 1: The Basics of Doing Business in China
13.00-15.00 Session 2: Introduction to Entrepreneurship
09.00-12.00 Session 3: Key Issues When Starting a China Business
09.00-12.00 Session 4: Myths about the Chinese Economy
13.00-15.00 Session 5: What to do when you fail in China - Ford vs. Fiat
09.00-12.00 Session 6: Intellectual Property in China - Myths and Reality
Afternoon: Company visit
09.00-12.00 Session 7: Student Presentations Part 1
09.00-12.00 Session 8: Ethics and Corporate Social Responsibility in China
13.00-15.00 Session 9: Wenzhou - The Decline of China's Entrepreneurial Capital
09.00-12.00 Session 10: Creating a Web Startup in China - the Yunio Way
Afternoon: Company visit
09.00-12.00 Session 11: Will our Chinese Partner Copy our Technology?
13.00-15.00 Session 12: E-Commerce and Social Media in China
09.00-12.00 Session 13: Betrayed in China: One Entrepreneur's Hard Journey East
09.00-12.00 Session 14: Student Presentations Part 2
18.00-20.00 Farewell Dinner and Graduation Ceremony